Art-ology

If you wish for further confirmation that the control of viral has gone mainstreams, you only need to look at the latest debate on US health care reform. On September 3, Thursday, this viral add post spread on social networking giants Facebook and Twitter: “No one should die because they cannot afford health care, and no one should go broke because they get sick. If you agree, join us in posting this as your status for the rest of the day”. Within a few hours, users from Facebook and Twitter were waving around the post on their individual profiles, with various adding their own personal comments concerning health care. To date, more than a hundred thousand posts have been completed about the issue.

Even though nobody has owned up to being the cause of this viral addcampaign, it is obviously influenced by an earlier speech by US President Barack Obama’s weekly address on Youtube last August 14, saying that “Insurance companies will no longer be able to place some arbitrary cap on the amount of coverage you can receive … because no one in America should go broke just because they get sick”. A day after, a status message on the official Facebook site of President Obama declared his support over the optimistic reception over the viral post.

With the health development debate getting more and more Americans {engage|concerned], it’s possibly no longer of a surprise for the side-of-pro-health improvement to understand to a viral add campaign to make their followers more famous. The campaign also showcases that viral advertising and marketing has become recognized as a principal tool in attracting and letting people into positive action.