Art-ology

You have finally decided which camera to buy. At this point, many consumers think the rest of the process will be easy; but wouldn’t you like to REALLY FIND THE BEST OVERALL PRICE before buying it?

Doing so involves two key things: determining the true TOTAL cost, and not being a victim of “Package Deal” gouging.

Determining the True Total Cost

Let’s say that the retail price on the digital camera of your dreams is $700. Begin by searching the internet for the best price (just “Google” the phrase “price-comparison site” to find hundreds). After 15 minutes, you determine that the best price for your specific camera is between $570 – $590.

At this point, many consumers buy it from the store selling it for the lowest price ($570, in this example). However, that could be a big mistake without knowing all the costs.

To determine why, you need to familiarize yourself with some ON-LINE BUYING FACTS…

1. Shipping prices vary significantly for the same item (due to geography and merchant policies)
2. Tax may or may not be charged (buying from a merchant in your state will likely result in sales tax)
3. When determining price, ONLY CONSIDER the TOTAL cost of your purchase (digital camera + tax + shipping & handling)

Using this approach, you realize the REAL TOTAL COST of your digital camera ranges between $587 – $629, as opposed to the original $570 – $590. Do you run out and order from the $587 merchant? If you do, you will be using “retail store” mentality to purchase on the internet.

If you want the best digital camera prices on the internet, consider these important points:

1. Is the digital camera in stock? There is often a correlation between the cheapest price and the product availability.

2. If ordering from the USA, make sure your camera comes with a USA warranty and is not considered “gray goods.” You don’t want to send it out of the country for service, do you?

3. What is the “Reputation” or customer service level of the on-line merchant? There are several websites you can “Google” to check the experience other buyers have had with different merchants.

4. The last “test” to use before purchasing is “your gut.” After dealing with the sales person, you might get a bad feeling about them. If you do, forget this merchant and contact the next seller on your list.

OK. You’ve done it! You’re about to congratulate yourself on uncovering the best digital camera price, from the best merchant, with great delivery, etc. There’s just one more potential land mine to watch out for… THE INSIDIOUS “PACKAGE DEAL.” Find out how to avoid this trap.