Art-ology

If you live in Detroit, and want your business, residence, or landscape photographed, being able to locate the perfect photographer can be difficult. Going online and typing in “Detroit architectural photographer” will bring up over 200,000 results. Therefore, knowing what to look for is important. Do you want someone with experience? Are you price hunting? Or are you looking for someone who is located near to where you live or to where you work? No matter what you’re looking for, everybody pretty much wantsthe same outcome: a photographer with a keen eye, someone who doesn’t charge exorbitant amounts of money, and someone who is in an easily accessed location. Detroit architectural photography, read carefully, because this is what your customers want.

First of all, being good isn’t good enough, you have to have the credentials, the skill, and the experience to be hired as a Detroit architectural photographer; the business is cutthroat and making a name for yourself will make your course a smoother one. So start off by putting together a portfolio of your very best work. Have a viewing for the public, show off your work, make yourself known. Also, getting the same shots of the same pieces of architecture that everyone else does, even if they are spectacular, will only help you to blend in…you want to stand out! Instead of taking a picture of that old Victorian House in the morning light that everybody else has, go out in the middle of the night under the light of the full moon, when the electric lights are burning. Taking pictures of everyday sights in new ways is always a step in the right direction. Make sure that your customers know that they aren’t hiring the same person everyone else is to photograph their home, make it personal, show them that you are the best, that you have the greatest eye, and that you are going to shed new light on their home.

Secondly, don’t charge too much. If you’re still trying to get a foothold in the market of Detroit architectural photography, lower your prices a little. Then, once your customer base swells, raise your prices, you’ve earned it. Go ahead andmake everybody know that you’re worth it. By starting out with crazy high prices , you’ll only scare away possible clients. Start out low and then over time give you’re superior work the price tag it deserves.

Lastly, make it apparent that you are in an accessible location, and if you aren’t, get to one. Living far away out in the suburbs of Detroit will only hurt a Detroit architectural photographer who has to commute to the city every day to photograph the businesses there. Having your office on a street where there is a lot of foot travel is also a good thing because it will bring in people who were before unreachable. For this reason, make sure that your window displays, if you have them, and your signage is brightly colored, easily read, and stands out.

All of the previous advice should help to make the business of Detroit architectural photography a productful one.